People judge a book by its cover and decide if they will come to your church based on what they see. You have to get your brand right, so you can bridge the gap between who you are and those you pursue.
Here's the problem, you are a minister, not a brand specialist. You need a guide to help you get this right because it matters too much to have it wrong.
A great logo is an essential part of a brand because it is the thing that is seen the most. The design needs to be simple so it is sticky. In the course, I'll show you how to get the proper logo.
The church website is the front door that people will visit first, so it needs to have a focused design for the user checking out the church for the first time. You'll learn the pro-level website tactics to engage with your community and get them to come to a service.
The signs on your property are essential to building trust with your first-time guests. They are deciding whether to come back to your church within the first 5 minutes. Their decision is made before they have a chance to hear a sermon or talk with the pastor. See examples of what effective sings are to cause first-time guests to decide to come back.
Direct Access to Coaching from Michael
You'll get invited to regular bi-monthly coaching calls with Michael.
• Ask specific questions about your church's brand
• Show your work and get feedback
• Get a deeper explanation of a branding concept
• Ask for advice
Churches that clarify their message and build a healthy brand are the ones that thrive in their community.
Branding is about how people perceive you.
You cannot tell people what your brand is; they tell you what your brand is. All we can do is be intentional to present ourselves in a way that aligns with our mission.
What people understand quickly is what they will buy into.
You'll be able to copy and paste the language the most influential and growing churches are using today.
Don't be like most churches which are confusing to an "outsider." Instead, build your message toward those who need you the most.
Your words matter.
The Branding Masterclass will give you the right messages to connect you with your community. Don't struggle to try to figure it out yourself. Get further faster.
What's In The Course?
• Training videos about branding concepts
• Examples you can follow for logo design
• Website examples
• Facility sign examples
• Langues and phrases that people relate with
• Worksheets to help you customize the concepts
How much is a good brand worth?
Outreach magazine did a study that concluded that each new church attended is worth about $1000 of revenue per year. A good brand is an investment that gets more people to join the church and contribute to the vision.
I'm just speaking about revenue, but the spiritual results from people attending your church are priceless.
Here are some benefits of building a brand:
• Rally the church
• Creates consistency that attracts people
• Resonates with multiple generations
• Builds a good culture
• Communicates value to guests and members
• Unlocks the next level of growth
This course is for the pastor who is doing everything short of sin to reach those far from God. It will allow you to get further faster as you copy and paste the playbook growing churches have already figured out.
This course is for the communications director who knows there needs to be changes, but you are struggling to get leadership to do what needs to be done.
This course is for the graphic designer going 100 MPH every week, but you do not see the results you hope for. You are not valued like you should be.
Have clear steps.
A brand needs to have clear next steps in place to help people go on a journey with you. Serve people as their guide to help them get what they want and they will choose to join your mission.
A good guide has a simple plan for people to get results in their life. A church is very good at providing hope, community, growth, and significance. If you can communicate these 4 simple ideas to your guests they will be able to see the value they can get from being part of the church.
We know that being part of a church is a good thing. A good brand communicates we want this for them, not from them.
Try the Branding Masterclass and if the course does not help you, just ask for your money back and you will be fully refunded.
Cornerstone Church had been serving the community for over 20 years and determined they needed to rebrand to better present the church today.
The results are more new guests, more people serving, and more people choosing to join the church.
"Michael responded so well to our needs. He learned about who we are so he could design a beautiful website, logo, and graphics. We have seen an increase in attendance and new members since rebranding with Michael." - Pastor Lucas Forthsoff
Pastor Brandon Sereg started Vibrant Church in a city where they did not know anyone and they were able to cut through the noise to get new church members quickly.
Within months, the church was able to be self-sustaining in revenue to cover the monthly rental of a venue, the salary of the pastor, and the purchasing of resources.
"Michael worked with me to hone in on what our vision is and he created the right logo and website for us. We were ready for the pandemic shutdown and doing church in a digital space. Half of our new guests report they came because they found our website on Google and liked what they saw." - Pastor Brandon Sereg
Bishop Vaughn reached to Michael to create a new website, and that turned into a complete rebrand of the church. Over time, Evangelistic Center transformed from a church of older congregants who had been there for decades, to a church where young adults and their children felt welcomed.
The church was well prepared for the Pandemic in 2020 and saw increases in giving and attendance online.
"Michael reshaped how we thought about ministry. We are now a church that is equipped to reach the world today and tomorrow. Evangelistic Center has grown because of the branding Michael created with us." - Justin Vaughn